This Jeep campaign utilized a new innovative technology in billboard advertisement offered only by MMT. MMT combined its patented day/night backlit vinyl printing with electroluminescent technology to create spectacular billboards for Jeep. Using patented low voltage electroluminescent Light Tape® lamps, consumers see the “Toughest Vehicle in the World” version of the advertisement by day and the “Toughest Vehicle in the World, Any World” version at night. The billboards appeared in Los Angeles, New York, and Chicago - the three largest completely backlit electroluminescent billboards produced simultaneously. MMT’s patented day and night backlight process combines creativity, technology, and electricity to transform any image!